About Us
The competitive landscape and sectors are changing as a result of company digitization. You need to know how these changing variables will impact your tactics if you want to stay ahead.
The Life In Guyana platform is run by LIFEINGUYANA Marketing Limited, a digital specialty marketing division of Paradox Studios Limited. The company was founded in January 2014 to address Guyana’s lack of experience with digital media. As digital media continues to offer new opportunities for marketers, advertisers, and media professionals, we have witnessed a steady shift away from traditional marketing strategies over the last ten years. With so many media outlets vying for consumers’ attention, LIFEINGUYANA Marketing Limited has emerged as the essential tool for companies looking to increase sales and make a lasting impression.
◊ Life In Guyana– News/Trending
◊ Life In Guyana– Bridal Essentials
◊ Life In Guyana– Food
◊ Life In Guyana– Home & Garden
◊ Life In Guyana– Health & Fitness
◊ Life In Guyana– Careers
◊ Life In Guyana– Technology
◊ Life In Guyana– Business
◊ Life In Guyana– Family
◊ Life In Guyana– Sports
◊ Life In Guyana– Travel & Tours
◊ Life In Guyana – Entertainment
◊ Life In Guyana– Cars
◊ Life In Guyana– Calendar
◊ Life In Guyana– Fashion
◊ Life In Guyana – Foundation
TRADITIONAL MEDIA
VS
DIGITAL MEDIA
- More and more persons are abandoning traditional media and relying on their mobile devices for news and entertainment.
- Yes, your ad is out there, but are you reaching the right audience?
- It’s significantly more expensive.
- It cannot be measured.
- An ad viewed multiple times by the wrong audience is just as bad as no ad at all.
- It’s more effective.
- Get in front of your target audience by segmentation.
- It can be measured.
- You can reach a wider audience in a shorter space of time.
- It’s more cost effective.
- Get specific details on post reach and effectiveness through analytics.
TRADITIONAL MEDIA IS DYING...
Digital Niche Marketing is the ability to concentrate all marketing efforts on a small but specific and well defined segment of the population.
Niches do not ‘exist’ but are ‘created’ by identifying needs, wants and requirements that are being addressed poorly, or not at all by other firms. Here is where goods or services can be developed and delivered to satisfy these particular markets.
As a strategy, niche marketing is aimed at being a big fish in a small pond, instead of being a small fish in a big pond. This is also called micromarketing.
